AI Tools
by: vaibhaviPosted on:

Top 5 Generative AI Tools

IntroductionTop 20 Generative AI ToolsHow to Choose the Right Gen AI Tool?How Much Does Each Tool Cost?What Are Open-Source Gen AI Tools?View More

TL;DR: Generative AI tools make creating text, images, videos, and audio faster and easier. Popular options like ChatGPT, DALL·E 3, Midjourney, and Jasper AI help boost productivity, while open-source tools like Mistral AI and Stability AI offer flexibility. Using these tools alongside human review ensures accurate and high-quality results.

Introduction

Creating content can take a lot of time, whether it involves writing, design, or media production. Many teams now use generative AI tools to handle these tasks more efficiently. According to a 2025 McKinsey report, 79% of organizations regularly use generative AI across at least one business function, underscoring how quickly these tools have become part of everyday workflows.

Here’s what generative AI tools can help you do:

  • Generate ideas and variations for text, images, or videos
  • Improve collaboration with AI-assisted suggestions and workflows
  • Analyze performance and trends to refine content strategies
  • Manage repetitive content tasks with less manual effort

In this article, we will explore the top generative AI tools and help you figure out which ones suit your needs. We will also share practical tips to use these tools smoothly in your daily workflows.

Top 5 Generative AI Tools

Here are the top 5 generative AI tools that are helping teams create, design, and manage content more efficiently across different workflows:

1. Leonardo AI

Leonardo AI is a creative platform that helps you turn ideas into high-quality images, textures, and animations. It’s built for artists, designers, and developers who want to generate visual content quickly while retaining complete control over style and output. You can fine-tune models, upload assets, and integrate via API for custom workflows.

Features:

  1. Create polished images from text prompts with different visual styles.
  2. Upload and edit your own images or 3D textures to build custom assets.
  3. Use an API to integrate into your brand or development workflow.
  4. Access fine-tuned models for different use cases, such as photorealism, concept art, or 3D assets.
  5. Rapid ideation mode (“Flow State”) that helps you iterate on style and concept fast.

Leonardo.AI Dashboard

2. Runway ML

Runway ML is a creative AI platform specializing in image and video generation and editing. It supports tasks such as transforming video content, mixing styles, and creating new visuals from text or images. It’s designed for creators, filmmakers, and content teams who want advanced multimedia tools powered by AI.

Features:

  1. Generate videos or images using text or image prompts and advanced models.
  2. Use apps within the platform for specific workflows, such as removing objects, changing the time of day, or applying style transforms.
  3. Supports high-resolution footage and professional-grade editing.
  4. Works in the browser and on mobile so that you can create on different devices.
  5. Integrates with media and film production pipelines for creators and studios.

Runway ML Dashboard

3. Pika Labs

Pika Labs is an AI video-creation platform that turns your text or image ideas into short, dynamic videos. It’s geared for creators who want fast, creative video outputs without heavy editing. You can use it for social content, marketing clips, or creative experiments.

Features:

  1. Convert text prompts or uploaded images into short videos automatically.
  2. Use community templates and tools for style effects, transitions, and edits.
  3. Freemium model: free tier available with credits, paid tiers for more advanced use.
  4. Supports image-to-video and video editing features, such as swaps and additions.
  5. Allows exporting videos in multiple resolutions and formats for different platforms.

Pika Labs Dashboard

4. Synthesys X

Synthesys X is an AI content suite that helps you create videos, avatars, and realistic voice-overs quickly and efficiently. It’s ideal for marketing, education, or social media content without the need for studios or expensive equipment.

Features:

  1. Generate AI videos with lifelike avatars and natural expressions.
  2. Create ultra-realistic voice-overs in 140+ languages using 600+ voices.
  3. Dub videos to adapt content for multiple audiences easily.
  4. Produce UGC-style videos, ads, or educational content without licensing restrictions.
  5. Quick, intuitive platform designed for fast video creation and customization.

Synthesys X Dashboard:

5. ElevenLabs

ElevenLabs is an AI platform focused on voice and audio generation. It converts text into very natural-sounding speech, supports many languages, and can also clone voices. Creators and developers use it to add meaningful audio content with minimal effort.

Features:

  1. Turns written text into lifelike speech in 70+ languages.
  2. Let’s you clone a voice from a short audio sample.
  3. Includes an API and SDK for developers to embed voice tech into apps.
  4. Offers voice-changer features to transform one voice into another.
  5. Supports commercial use in audio, narration, and music generation.

How to Choose the Right Gen AI Tool?

So, you’ve seen the top generative AI tools, but how do you choose the one that fits your needs best? Here are a few key factors to consider before making a decision:

  • Define Your Purpose

Start by identifying what you want to achieve with generative AI. Are you looking to automate content creation, enhance design processes, or streamline data tasks? Knowing your main objective helps narrow down to tools built specifically for your use case.

  • Evaluate Features and Capabilities

Each tool specializes in different areas. For instance, Jasper AI focuses on writing and marketing, while Midjourney and DALL·E 3 are ideal for visual design. Compare core features like customization options, integration support, and ease of use to find what aligns with your workflow.

  • Check Compatibility and Integration

Choose a tool that works smoothly with the platforms you already use, like Google Workspace, Slack, or Figma. Seamless integration saves time and ensures AI enhances your process rather than creating extra steps.

  • Consider Scalability and Collaboration

If you work in a team or large organization, look for tools that support multiple users, real-time collaboration, and centralized project management. Scalability ensures your chosen tool grows with your business needs.